for: every stage of your journey
Trying. Expecting. Recovering. One team beside you for all of it.
Your first consult with a licensed clinician is free. Then a personalized plan for exactly where you are — specialists by chat or video, honest referrals when you need more, and a monthly box that changes as your stage does.
Licensed clinicians · Non-invasive first · Halal-certified vitamins · Your data is never sold
for: wherever you are
One care team. Three chapters. Support that keeps up.
for: conception
Trying to conceive
A free consult, a non-invasive plan, and a fertility counselor in your corner — with honest specialist referral when it's time.
Clinician · Dietitian · Fertility counselor · Cycle guide · Partner assessment
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for: pregnancy
Pregnancy
Answers in minutes between every appointment, and a box that changes with every trimester.
Clinician · Prenatal dietitian · Pelvic floor physio · Perinatal therapist · Birth educator
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for: postpartum
Postpartum
Care that doesn't end at the six-week checkup — feeding, healing, pelvic floor, and your mind, not just the baby.
Lactation consultant · Pelvic floor physio · Mental-health therapist · Recovery clinician · Sleep guide
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for: getting started
From “where do I start?” to someone in your corner.
Talk to a doctor — free
Your first consult with a licensed clinician costs nothing, whatever stage you're at. Real medical guidance, kept completely separate from anything we sell.
Get your personalized plan
Matched to your chapter: conception nutrition and cycle guidance, trimester-by-trimester support, or postpartum recovery — the gentle, evidence-backed things first.
We check in, every month
Your box arrives with your plan's next chapter, and a real person follows your journey — adjusting, encouraging, and referring you onward the moment it's warranted.
for: the whole journey
One person who knows your story — from first test to fourth trimester.
This journey is emotional work at every stage, and most women are never even offered support for it. Every for:mama plan comes with continuity: monthly check-ins, honest answers at 2am, and specialists — fertility, lactation, pelvic floor, perinatal mental health — by chat or video.
And we’re honest about limits: trying for 12 months (6 if you’re 35+) means a fertility specialist; anything that needs hands-on care means a trusted in-person referral, arranged by us and billed by that provider. The right care matters more than keeping you on a plan.
for:mama is not for emergencies. If something feels urgently wrong, contact emergency services.
for: every budget
Start free. Grow into the care you want.
Annual plans save 15% — because this journey is measured in trimesters, not billing cycles.
Free
$0
Start with answers, not a purchase.
- Free nutritional assessment
- One consult with a licensed clinician
- Stage-based guides & classes
Core
$49/month
The monthly box, matched to your stage.
- Everything in Free
- Stage-based vitamin box, delivered monthly
- Halal-certified, third-party tested
- Formulation updates automatically by stage
Plus
$89/month
Your box, plus a doctor whenever you need one.
- Everything in Core
- Unlimited chat with licensed physicians
- Answers in minutes, not at week eight
Premium
$139/month
Specialist care for the whole journey.
- Everything in Plus
- OBGYN, fertility & lactation specialists
- Perinatal mental-health support
- Full live class experience
Prices shown are launch placeholders.
for: trust, earned
What we promise, in plain language.
Empathetic
You know your body best. We're here to listen and help you find the plan that fits — and we won't leave you in the dark about your health.
Transparent
You deserve to know exactly what's going inside your body. Every ingredient and every amount is on the label. No far-fetched claims — these aren't magic pills.
Research-based
Every formulation is well-researched and clinically reviewed, in bioavailable forms at doses that matter. And when you want more detail, our doctors and nutritionists are a message away.
for: the details
Questions, answered.
Are your vitamins halal-certified?
Yes. Every formulation is halal-certified, third-party tested, and made in cGMP-certified facilities. We use clinically relevant doses in bioavailable forms — methylfolate over folic acid, chelated minerals over oxides.
What arrives in the box each month?
A month's supply of your stage-matched vitamins, a short guide to what's happening in your body right now, and one stage item chosen for where you are — from belly oil in the third trimester to a recovery essential postpartum.
What happens when my stage changes?
Nothing you need to do. Tell us your due date once and the box follows your journey — conception to trimester one, trimester to trimester, birth to recovery. The formulation changes; the subscription just continues.
Can I really talk to a doctor?
Yes — licensed physicians, usually within minutes, through our care partner. Your first consult is free and ends with a personalized plan, not a sales pitch. Clinical guidance and product recommendations are kept strictly separate.
What if I've been trying for a while already?
Tell us in your free consult. If you've been trying for 12 months — or 6 months if you're 35 or older — the right next step is a fertility specialist, and we'll connect you with one. The non-invasive plan is where most people should start, not where everyone should stay.
Can I cancel anytime?
Anytime, in two taps, no phone call required. You can also pause a month — for example, while you're figuring things out.
Do you sell or share my health data?
Never. No advertisers, no employers, no data brokers — ever. This category has broken that promise before; we've built the company so we can't. Your health data exists to personalize your care, and for nothing else.
Start with a free consult.
We’re opening spots gradually. Leave your email and we’ll send your booking link — and nothing else, to no one else, ever.